Being oneself is, at once, the simplest indulgence and the highest luxury: an expression of freedom. It's exactly this spirit that makes biker culture so enduringly appealing, true and lasting: the urge not to conform and to follow one's own drum, free from borders and conventions. Choppers are a peculiar declination of this very same spirit: they add the cult and celebration of artisanal invention and manual dexterity to the whole. Is there anything more liberating and exhilaration than building your own bike? If borders can be crossed, then, and being oneself is the point, such a vision can seamlessly move from one field to another. It can morph into an idea of a wardrobe, for instance, maintaining the same emphasis on artisanality and freedom. It's the spirit that count: being one of a kind, going against the grain. So much so, in fact, that the freedom of riding a self-constructed bike, at its best, does not translate into a selfish cult of the individual, but into the will to help others, by any means possible, liberating them as well. This is Redemption Choppers. Custom-made bikes, a luxuriously unconventional wardrobe and profits going to charity. No borders or conventions needed.